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Gen Z Insights

Your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    An open letter to retailers from a Gen Zer

    Dear Retailers,

    When I was in middle school, the only way I realized that something was trendy was if Teen Vogue was writing about it or if Kim Kardashian...

    Let’s get phygital: Marketing lifehacks for engaging Gen Z

    Contrary to popular belief, Gen Z hasn't 100% abandoned the physical world for their smartphone screens. When it comes to branded experiences, they expect...

    Inconsistency is the new consistency for Gen Z travelers

    W Hotels is generally credited with founding the boutique hotel movement. This movement helped kickstart personalization in hospitality by introducing...

    E-commerce giants have what it takes to out-social social media

    It doesn't seem to matter how blue-chip your e-commerce platform may be — or how much of a household name your brand is among previous generations. Lots of...

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