Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    Let’s get phygital: Marketing lifehacks for engaging Gen Z

    Contrary to popular belief, Gen Z hasn't 100% abandoned the physical world for their smartphone screens. When it comes to branded experiences, they expect to...

    Inconsistency is the new consistency for Gen Z travelers

    W Hotels is generally credited with founding the boutique hotel movement. This movement helped kickstart personalization in hospitality by introducing smaller...

    E-commerce giants have what it takes to out-social social media

    It doesn't seem to matter how blue-chip your e-commerce platform may be — or how much of a household name your brand is among previous generations. Lots of...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.