Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    How to Launch a Gen Z Strategy (Somewhere Else Besides Social Media)

    It’s no secret that Gen Zers love using social media platforms to connect with brands. Also known as zoomers, 97 percent of Generation Z reported having at...

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    5 Gen Z Traits in Tech Your Marketing Team Won’t Want to Miss

    “Gen Z have an annual estimated global spend power of $200bn, and an indirect parental spend power of $3 trillion. By the end of 2020, Gen Z were forecast to...

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