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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    Re-thinking your Gen Z marketing approach? Start here.

    Millennials and Gen Zs differ in more ways than you might expect, but some of the most important differences, especially for brands, come from how they...

    How brands can use emojis to speak louder than words

    When you’ve got eight seconds to catch the eye of Gen Z, forget everything you were ever told about “using your words”. Instead, use your emojis.

    Marketing to Gen Z: What brands should know and expect

    Gen Z is growing up. In 2020, brands can count on values-driven messages and some tried-and-true delivery mechanisms to reach this powerful and large group...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.