More and more Gen Zers are relying on social media nano-influencers to learn about new products and services. Here’s the 101 on this up-and-coming trend and why you should make these influencers a part of your social media strategy.  

A holiday that once focused solely on deals and discounts is becoming more interesting and meaningful than its original intent — and we largely have Gen Z to thank for that. Here are three retail brands that embraced Gen Z’s unique approach to Black Friday shopping.

Gen Z craves stores that function halfway between retail outlets and retail playgrounds. Here’s how one NYC-based store is reinventing couch buying as a form of experiential retail.

Walk down the street today, and you’re bound to find young people dressed in athletic streetwear. Yes folks, the athleisure trend is a full-on, five-alarm fire emoji. In fact, according to some, athleisure is the defining fashion trend of the 21st century so far. But why is it so hot?  A recent joint study by UNiDAYS and Ad Age, Z: A Generation Redefining Health and Wellness, may have partly revealed the answer. Overwhelmingly, Gen Z students view fitness, eating right and even mental health as integral pieces of a holistic wellness puzzle. One might even say they view wellness as a lifestyle.

Yeah, it’s true: Gen Z is more global than previous generations. But that doesn’t mean they all share the same jokes, memes or slang. Just because Gen Z students frequent similar restaurants -- whether they’re New York or Sydney -- doesn’t mean they don’t have cultural differences.

Earlier this October, Alex Gallagher, CMO of UNiDAYS, spoke at Advertising Week in New York about the relationship between marketers and Generation Z — and the need for marketers to understand their own particular brand’s relation to Gen Z in all its depth, nuance and detail.

Ahhh... October on your typical North American college campus. A time for watching autumnal foliage; a time for tailgating, keg-standing and the settling of old football rivalries; a time for planning the ultimate Halloween bash; a time for... Wait a second...

If you ask most people in the US what the biggest shopping day of the year is, they'll likely tell you Cyber Monday.

As a Gen Zer, I’ve seen my fair share of the good, the bad and the cringeworthy marketing tactics. Understanding us is by no means a simple feat, but here’s three examples from brands that have passed marketing to this Gen Zer with flying colors.

Marketers Beware: Gen Z and Millennials aren’t so similar after all. I hate to be the bearer of bad news, but for all the brands out there who have been told that Gen Z are millennials on steroids, you’ve been fed #FakeNews. It’s time for the marketers who have simply been lumping the two “digital” generations together to learn the difference between them, which in turn will ultimately lead to a major difference in your marketing returns. 

It doesn't seem to matter how blue-chip your e-commerce platform may be — or how much of a household name your brand is among previous generations. Lots of brands have an "it's complicated" status with Gen Z. If you're one such company, you're in good company. Take eBay for instance. eBay is a far cry from 1995, when — so legend has it — the e-commerce giant sold its very first item online: a broken laser pointer for $14.83. Today’s eBay ranks at 172 among the world’s Fortune 500 companies and has a net revenue of nearly $9.6 billion. Its extant first-party data is the envy of most other e-commerce platforms. Year after year, its machine-learning algorithms manage to captivate and retain the long-term loyalty of millions of buyers and sellers worldwide.