Content that has an expiration date used to be a bad thing, but that's not so anymore. Ephemeral content platforms are changing the game with messages that are short-lived but frequent, and brands that are mastering the medium are earning the attention of Gen Z.

Gen Zs want to change the world. And one of the ways they’re doing it is through social entrepreneurship. Here’s how two new Red Bull entrepreneurship programs are helping them chart the path.

Gen Z is the most diverse generation in history. Shifting your marketing strategy to be more inclusive will engage them more than all the Instagram ads you can buy. Here’s how to do it.

When it comes to drawing Gen Z to your brand, selling to them isn’t enough—you need to win them over with engaging storytelling that reflects your brand identity. Here are four Gen Z-focused companies killing it with content.  

Gen Zs pride themselves on their individuality, and they have a very fluid definition of self. They don't define themselves by tidy demographic segments, and as a marketer, you shouldn't either.  

Even though Gen Zs always seem to have a phone in hand, brands need to find creative ways to connect with them offline, as well. Here’s how to get them to talk (and their friends to listen!).

Generalized marketing is out. Gen Z demands an individualized experience that leverages technology to predict their needs and wants—and they’re willing to trade their personal data for it.  

Gen Z holds $143 billion in spending power—but if you follow us, you already know that. What you might not know is exactly how Gen Z wants to make its mark on retail and how you can adapt accordingly. For starters: the brand collab with the greatest potential to grab Gen Zs’ attention might just be a collab with Gen Zs themselves.  

If their social media habits are any indication, Gen Zers want brands that can engage them with personalized messaging and instantaneous responses to their questions. Guess who’s able to do that? Chatbots.

It’s the dawn of a new era in retail. It’s important for brands to understand what gets Gen Zs shopping — and what doesn’t.  

By launching creative partnerships with other brands, you can give Gen Z consumers something they’ve never experienced before — and expose your brand to new audiences.