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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    Wrapping up 2020 for Gen Z

    As we turn the page on the dumpster fire that was 2020, we recap what one of the biggest characteristics of the year was for Gen Z.

    iGen: How the Youngest Adults Are Shaped by Technology

    Gen Z, also known as iGen, has never known life without digital technology. They also now account for 40 percent of consumers. If you have been ignoring...

    BrandZ we love: Nando's

    Whether it’s the heat their PERi-PERi peppers bring or their joyful brand, Gen Z is flocking to fast-casual chain Nando’s in droves.

    Re-thinking your Gen Z marketing approach? Start here.

    Millennials and Gen Zs differ in more ways than you might expect, but some of the most important differences, especially for brands, come from how they...

    Restaurants: Get to know these Gen Z trends before the holidays

    Gen Z gets into the spirit of the season by celebrating with their squads. Restaurants can tap into this trend by offering creative holiday menus and...

    Gen Z and the power of packaging

    Gen Z is known for their love of authenticity—flaws and all—but when it comes to product packaging, looks matter. So do a few other factors as well. 

    Ephemeral content: The long-lasting impact of short-lived marketing

    Content that has an expiration date used to be a bad thing, but that's not so anymore. Ephemeral content platforms are changing the game with messages that...

    The rise of the subscription: how Gen Z is changing the way we consume new products

    Subscription services are nothing new, but as they evolve they are becoming one of the fastest growing consumer trends. So, what makes a monthly ‘mystery...

    Here's how your brand can ace college midterms season

    Ahhh... October on your typical North American college campus. A time for watching autumnal foliage; a time for tailgating, keg-standing and the settling of...

    The rise of affinity networks: why marketers need to engage Gen Z with non-disruptive ads

    There's a widening gap between how marketers and younger audiences perceive advertising - and it could cost brands a fortune, unless they’re able to find...

    How can brands best connect with Gen Z? By connecting them with their futures

    For millions of Gen Z studying at college or university, a well-priced offer means the difference between affording - or not affording - a new computer,...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.