GZI BG 2-1

Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    Gen Z wants none of your marketing strategy

    ...They want to be part of it.  

    If you’re a brand looking to convince Gen Zers to set aside their Snapchatting for the eight seconds it takes to earn their...

    Six quick tips for how restaurants can get Gen Z to the table

    Gen Z, the individuals born after 1995 who currently flex $143 billion in spending power (make that $829 billion if you include what their families spend on...

    Expert quick wins: Gen Z traits to capitalize on now

    Marisa Allan, a Gen Z expert and VP of Innovation at UNiDAYS, sat down with Meg Hall from NCR to discuss Gen Z habits and traits. Here are some of the tips...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.