Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    3 brands ruling Gen Z streaming

    Streaming is Gen Z's lifeline, with 99% of students tuning in monthly. But these loyal streamers aren't easily swayed, making the battle for their subscription...

    Win Gen Z streamers: the personalisation play

    99% of Gen Z tune into a music or TV streaming service monthly, and their loyalty is off the charts for the platforms they're vibing with.To flip Gen Z’s...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.