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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    Four major mistakes to AVOID when marketing to Gen Z

    If you're struggling to grab Gen Z's attention, you may be letting one of these four marketing assumptions get the best of you.
     

    Gen Z and the power of packaging

    Gen Z is known for their love of authenticity—flaws and all—but when it comes to product packaging, looks matter. So do a few other factors as well. 

    The ABCs of Gen Z: Always be creating

    Social media has become a platform for ‘digital creators’: entrepreneurs, influencers, artists and activists who express their passions in digital form....

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.