When it comes to drawing Gen Z to your brand, selling to them isn’t enough—you need to win them over with engaging storytelling that reflects your brand identity. Here are four Gen Z-focused companies killing it with content.
Generalized marketing is out. Gen Z demands an individualized experience that leverages technology to predict their needs and wants—and they’re willing to trade their personal data for it.
If their social media habits are any indication, Gen Zers want brands that can engage them with personalized messaging and instantaneous responses to their questions. Guess who’s able to do that? Chatbots.
It’s the dawn of a new era in retail. It’s important for brands to understand what gets Gen Zs shopping — and what doesn’t.
What's old is new again. While rental furniture is not a new concept, the rental market is ripe for innovation right now. First-time Gen Z apartment-dwellers are leading the way.
For Gen Z, conscious consumerism doesn’t apply just to fashion and personal care, it applies to luxury items like diamonds as well. Some prudent brands are taking note. The result? What used to take 3 billion years now takes two weeks. Yes, we’re talking about lab-grown diamonds.
No matter your interest in Generation Z, here’s a list of crucial Z stats you won’t want to miss.
If you ask most people in the US what the biggest shopping day of the year is, they'll likely tell you Cyber Monday.
Contrary to popular belief, Gen Z hasn't 100% abandoned the physical world for their smartphone screens. When it comes to branded experiences, they expect to move seamlessly across digital AND physical. And brands that cater to this are reaping the rewards.
It doesn't seem to matter how blue-chip your e-commerce platform may be — or how much of a household name your brand is among previous generations. Lots of brands have an "it's complicated" status with Gen Z. If you're one such company, you're in good company. Take eBay for instance. eBay is a far cry from 1995, when — so legend has it — the e-commerce giant sold its very first item online: a broken laser pointer for $14.83. Today’s eBay ranks at 172 among the world’s Fortune 500 companies and has a net revenue of nearly $9.6 billion. Its extant first-party data is the envy of most other e-commerce platforms. Year after year, its machine-learning algorithms manage to captivate and retain the long-term loyalty of millions of buyers and sellers worldwide.
Ecommerce tends to take its triumphs a little for granted these days. There’s talk of how the “Amazon Effect” has upended the traditional “offline” customer journey, rendering it obsolete. There’s the implicit notion that a customer will no longer just mosey over to their favorite store, pick out a shirt they like, try it on in the fitting room, wait in line to buy it and then purchase it from an actual, live salesperson—certainly not in a world with 100 million loyal Amazon Prime members and counting.