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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    UNiDAYS x AdAge: Gen Z Marketing Playbook

    The ABCs of Gen Z: Always be creating

    Social media has become a platform for ‘digital creators’: entrepreneurs, influencers, artists and activists who express their passions in digital form....

    How Gen Zs take on back to school shopping

    Brands can earn an A+ from students at every academic level by understanding their back-to-school needs.

    Content-infused ecommerce is a winning formula for Gen Z brands

    When it comes to drawing Gen Z to your brand, selling to them isn’t enough—you need to win them over with engaging storytelling that reflects your brand...

    Marketing to Gen Z, party of one

    Generalized marketing is out. Gen Z demands an individualized experience that leverages technology to predict their needs and wants—and they’re willing to...

    The future of Gen Z marketing has chatbot written all over it

    If their social media habits are any indication, Gen Zers want brands that can engage them with personalized messaging and instantaneous responses to their...

    These shopping habits are key to understanding Gen Z

    It’s the dawn of a new era in retail. It’s important for brands to understand what gets Gen Zs shopping — and what doesn’t.

     

    Renting furniture: quite possibly the ultimate Gen Z lifehack

    What's old is new again. While rental furniture is not a new concept, the rental market is ripe for innovation right now. First-time Gen Z...

    Gen Z is ready to put a diamond ring on it. But only if it’s man-made.

    For Gen Z, conscious consumerism doesn’t apply just to fashion and personal care, it applies to luxury items like diamonds as well. Some prudent brands are...

    Every Gen Z stat you could ever ask for, right at your fingertips

    No matter your interest in Generation Z, here’s a list of crucial Z stats you won’t want to miss.

     

    Can marketers turn "Back to School" into the next big Cyber Monday?

    If you ask most people in the US what the biggest shopping day of the year is, they'll likely tell you Cyber Monday.

    Let’s get phygital: Marketing lifehacks for engaging Gen Z

    Contrary to popular belief, Gen Z hasn't 100% abandoned the physical world for their smartphone screens. When it comes to branded experiences, they expect...

    E-commerce giants have what it takes to out-social social media

    It doesn't seem to matter how blue-chip your e-commerce platform may be — or how much of a household name your brand is among previous generations. Lots of...

    What ecommerce can learn from in-store retail when marketing to Gen Z

    Ecommerce tends to take its triumphs a little for granted these days.

    There’s talk of how the “Amazon Effect” has upended the traditional “offline”...

      UNiDAYS x AdAge: Gen Z Marketing Playbook

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