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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Unwrapping Gen Z holiday shopping statistics: 2020 edition

    We don’t need to tell you that 2020 has been different than any other year (in our lifetimes, at least). As the year goes on, and milestone after milestone...

    Gen Z brands, your shoppers want contactless purchasing options

    From checkout-free stores to digital wallets, COVID-19 has accelerated the need for alternative payment methods that align with Gen Z spending habits. Gen Z...

    Gen Z brands in the beauty industry need to rethink their marketing strategies

    Gen Z has always expected transparency and authenticity from brands, and COVID-19 has only reinforced these values. As sellers of non-essential items,...

    How an economic downturn will influence Gen Z financial habits

    In light of COVID-19, the world is changing more rapidly than anyone could have predicted. One of the most likely outcomes will be an economic downturn. How...

    Three Gen Z spending habits that may surprise you

    Gen Z sets itself apart from other generations with a sensible outlook on money. Here are the three most surprising spending habits that influence when Gen...

    Five marketing myths about Gen Z, debunked

    Every generation of consumers comes with its own set of misconceptions about what they like — and what they don’t. Here are five commonly held beliefs about...

    When it comes to money, we should all act more like Gen Z

    Picture a woman. She is wary of credit cards, and saves up her money for big purchases. When she does make a purchase, she is focused on value; some might...

    Here’s what students are spending most of their money on (Spoiler alert: It’s food!)

    Campus dining halls ain’t what they used to be. Long gone are the days of standing in line for trays of beige, oily, unappetizing food. Colleges have really...

    Who is Gen Z and what do they want? Meet the world's first truly global generation.

    The first thing that comes to mind about Gen Z is that they're in the habit of picking up nicknames. Marketers have already begun labeling them the iGen,...

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