Five marketing myths about Gen Z, debunked

Every generation of consumers comes with its own set of misconceptions about what they like — and what they don’t. Here are five commonly held beliefs about Gen Z that marketers ought to reconsider.

When it comes to money, we should all act more like Gen Z

Picture a woman. She is wary of credit cards, and saves up her money for big purchases. When she does make a purchase, she is focused on value; some might even call her frugal. On the whole, she is skeptical of banks, and when she does bank, she strongly prefers a bank with physical locations. No, I’m not talking about your grandma. I’m talking about the young, smartphone-toting college student next door.

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