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Gen Z Insights

Your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Three Gen Z spending habits that may surprise you

    Gen Z sets itself apart from other generations with a sensible outlook on money. Here are the three most surprising spending habits that influence when Gen...

    Five marketing myths about Gen Z, debunked

    Every generation of consumers comes with its own set of misconceptions about what they like — and what they don’t. Here are five commonly held beliefs...

    When it comes to money, we should all act more like Gen Z

    Picture a woman. She is wary of credit cards, and saves up her money for big purchases. When she does make a purchase, she is focused on value; some might...

    Here’s what students are spending most of their money on (Spoiler alert: It’s food!)

    Campus dining halls ain’t what they used to be. Long gone are the days of standing in line for trays of beige, oily, unappetizing food. Colleges have really...

    Who is Gen Z and what do they want? Meet the world's first truly global generation.

    The first thing that comes to mind about Gen Z is that they're in the habit of picking up nicknames. Marketers have already begun labeling them the iGen,...

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