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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    UNiDAYS x AdAge: Gen Z Marketing Playbook

    Gen Z is lazy and broke: fact or fiction?

    Gen Z is often written off as broke and lazy. Is it true? Marketers, read on as we debunk stereotypes of this oft-misunderstood generation.

    How the Z generation celebrates Halloween

    Gen Z’s taste in Halloween celebrations is a lot like their taste in retail—epicly experiential, and fueled by social media.

    What’s a yeet? 10 Gen Z slang terms explained

    Generational slang is nothing new. Gen Xers have it (‘sike!’), Millennials have it (remember ‘bae’?), and now, Gen Z is communicating via their very own...

    ASMR: Catching Gen Z’s attention with a whisper  

    Come a little closer, and you’ll hear what brands are saying. From a whisper, to the sound of someone shaving soap, scalp-tingling ASMR is growing in...

    Stars in their eyes: Gen Z and astrology

    Say what you will about astrology. Some live by it; others think it’s merely fiction. Whether you’re a diehard believer, a hobbyist or just a...

    Five Generation Z characteristics brand managers can’t ignore

    More than any previous generation, Gen Z asks brands to reflect its social, economic, and moral values. They expect companies to meet these high standards...

      UNiDAYS x AdAge: Gen Z Marketing Playbook

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