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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    Super Bowl advertising in the Gen Z era

    Gen Z places far less value on celebrity endorsements than other generations have. It’s up to brands to tailor their ads to appeal to these younger...

    How to get Gen Z influencers buzzing about your brand

    Gen Zers aren’t like yesterday’s digital audiences. Here are a few useful tips brands can use to help make Gen Z influencers more effective and authentic...

    The rise of the subscription: how Gen Z is changing the way we consume new products

    Subscription services are nothing new, but as they evolve they are becoming one of the fastest growing consumer trends. So, what makes a monthly ‘mystery...

    Gen Z won't take one-size-fits-all for an answer when it comes to clothes

    Gen Z wants clothes — and clothing brands — that make them feel comfortable in their own skin.

    A sneak peek inside one Gen Zer's makeup bag

    The beauty industry has been growing like crazy, fueled by a crop of independent brands that Gen Zs adore. To understand how Gen Z discovers new brands and...

    Gen Z is going all-in for vegan

    Gen Z’s fondness for vegan cuisine is an opportunity that restaurants, grocery chains and online food-delivery platforms alike can’t afford to miss out on.

     

    Tomorrow can't wait: Gen Z's ready to save the Earth, right now

    Gen Zs aren't waiting for others to stop climate change. They're taking the initiative right this moment — and some of their favorite brands are following...

    Gen Z and the standout moments of 2018: Here’s what they said

    2018 was a big year for Gen Zs. We asked them to recap the personal and political moments that mattered, in their words. Their response is illustrative of...

    How to help Gen Zers keep their New Year's resolutions to stay healthy

    Gen Zers takes their New Year’s fitness and dieting resolutions seriously — especially when presented with creative solutions to staying healthy. Here’s how...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.