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Gen Z Insights

Your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Why TikTok is social media's new Gen Z darling

    TikTok might well be the first Gen Z-propelled social media app to gain widespread global adoption. Here's what's making us stop and take notice of this...

    Three key differences between Gen Z and Millennial social media habits

    When you look at the specifics, you'll find remarkable differences between how Gen Z and Millennials understand and use social media.

    Talk it like you walk it: how to relate to Gen Z as a brand

    Conventional wisdom says that actions speak louder than words — particularly with Gen Z. But when you choose the wrong words, you risk obscuring the...

    Why out-of-home advertising is a hit with Gen Z

    Out-of-home advertising is once again a force to reckoned with. And much of the credit goes to a new generation of global consumers who find it “relaxing”...

    Why does Gen Z love nano-influencers? Because they're *not* famous.

    More and more Gen Zers are relying on social media nano-influencers to learn about new products and services. Here’s the 101 on this up-and-coming trend and...

    How to woo Gen Z travelers to your hotel in 2019

    Gen Z students overwhelmingly prefer staying at hotels over Airbnbs. Here are three ways in which hotel brands can gear up for increased Gen Z demand this...

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