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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    UNiDAYS x AdAge: Gen Z Marketing Playbook

    It's time to re-think your Gen Z marketing strategy

    Millennials and Gen Z’s differ in a surprising number of ways, but some of the most important differences for brands come from how they behave as buyers.

    How brands can use emojis to speak louder than words

    When you’ve got eight seconds to catch the eye of Gen Z, forget everything you were ever told about “using your words”. Instead, use your emojis.

    Marketing to Gen Z in 2020: What brands should know and expect

    Gen Z is growing up. In 2020, brands can count on values-driven messages and some tried-and-true delivery mechanisms to reach this powerful and large group...

    ASMR: Catching Gen Z’s attention with a whisper  

    Come a little closer, and you’ll hear what brands are saying. From a whisper, to the sound of someone shaving soap, scalp-tingling ASMR is growing in...

    Five Generation Z characteristics brand managers can’t ignore

    More than any previous generation, Gen Z asks brands to reflect its social, economic, and moral values. They expect companies to meet these high standards...

    Avoid these four mistakes when marketing to Generation Z

    If you're struggling to grab Gen Z's attention, you may be letting one of these four marketing assumptions get the best of you.
     

    Gen Z and the power of packaging

    Gen Z is known for their love of authenticity—flaws and all—but when it comes to product packaging, looks matter. So do a few other factors as well. 

    Gen Z brands we love: OREO

    To Gen Zers, Oreo is not just another cookie. The brand has always taken great care to listen to its fans, helping the sweet treat embody the same values...

    Is TikTok the next big social media platform for Gen Z brands?

    Up-and-coming social media platform TikTok is all the rage with Gen Z. And their latest partnership is just one more sign that they’re on their way to...

    These are Gen Z’s favorite out-of-home ad formats

    Out-of-home advertising is surging in popularity—in part due to Gen Z’s distaste for disruptive digital ads. Brands can tap into this trend by getting...

    Crazy antics or crazy smart marketing? How Taco Bell attracts Gen Z

    When it comes to quick service restaurants, Gen Z has their favorites, and Taco Bell is among the top. But their popularity isn’t based solely on what's on...

    Gender fluid Gen Z marketing: What brands can learn from beauty

    Gen Zs love to express themselves, and what better way than with makeup? Makeup offers Gen Zs the ideal product to represent all sides of themselves—free...

    Ephemeral content: The long-lasting impact of short-lived marketing

    Content that has an expiration date used to be a bad thing, but that's not so anymore. Ephemeral content platforms are changing the game with messages that...

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