Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    Mark your calendar for Gen Z success in Q2

    Gen Z; difficult to pin down, right? Most marketing calendars will emphasise those big consumer scenarios, but for students, it’s not so easy—their key moments...

    How are Gen Z shaping the future of technology?

    In an era where technology is embedded in every aspect of our lives, Gen Z stand out for their fluency in all things digital. Where previous generations may...

    Food Glorious Food: How are hungry students shopping?

    It’s safe to say the rise in the cost of living has bitten a sizeable chunk out of students’ food and drink budget. Student food bills have increased by £591...

    Leverage Gen Z's love for luxury fashion

    Luxury fashion continues to be one of the fastest growing markets for Gen Z spending power in 2023. Whether it’s flexing on their mates with the latest...

    Connect with student shoppers this holiday season

    The scent of pumpkin spice is lingering in the air. The sound of Mariah Carey is growing louder in the distance. The countdown is officially on.Black Friday,...

    3 brands ruling Gen Z streaming

    Streaming is Gen Z's lifeline, with 99% of students tuning in monthly. But these loyal streamers aren't easily swayed, making the battle for their subscription...

    Win Gen Z streamers: the personalisation play

    99% of Gen Z tune into a music or TV streaming service monthly, and their loyalty is off the charts for the platforms they're vibing with.To flip Gen Z’s...

    Turn first-year students into lifetime fans

    Gen Z first-years are storming the back-to-campus retail scene with shopping carts at the ready. Be it homeware, tech, or beauty, they’re gearing up to out-buy...

    The Back to Campus countdown is on

    Wake up and smell the espresso, retailers. 

    Our research drops a truth bomb - 40% of UK and US students are already scoping out their essential buys, double...

    How fashion brands can capture Gen Z in just eight seconds

    Fashion brands only have 8 seconds to engage Gen Z. A new report explains exactly how to get their attention and money, using their shopping habits and values.

    Why brands should double down on back-to-school marketing

    This academic year will also be like none other. But for brands (and students), that’s a good thing.

    Gen Z Summer 2021 Predictions

    For Gen Z, it’s sun’s out, mask’s off. Kind of. In mid-May, the CDC announced that fully vaccinated Americans could resume pre-pandemic activities. As such,...

    How to Launch a Gen Z Strategy (Somewhere Else Besides Social Media)

    It’s no secret that Gen Zers love using social media platforms to connect with brands. Also known as zoomers, 97 percent of Generation Z reported having at...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.