Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    How fashion brands can capture Gen Z in just eight seconds

    Fashion brands only have 8 seconds to engage Gen Z. A new report explains exactly how to get their attention and money, using their shopping habits and values.

    Is Gen Z killing segmentation as we know it?

    Gen Zs pride themselves on their individuality, and they have a very fluid definition of self. They don't define themselves by tidy demographic segments, and...

    How brands are catching Gen Z’s eye this Black Friday

    Black Friday and Cyber Monday are upon us. Here’s how a few of Gen Z’s favorite brands are approaching the holiday deal season.

    Millennial vs. Gen Z Holiday Spending Predictions in 2020

    The global pandemic has created a dramatic change in the way consumers shop, but what does your brand need to know about the youngest generations this holiday...

    This Black Friday, Gen Z values shift toward tradition and safety

    Gen Z might be a digital-first generation, but they have an old soul. One of the most surprising Gen Z characteristics is their steadfast love for traditions,...

    Mind your Ps when marketing to Gen Zs

    Many marketers still live by the four Ps of marketing: price, product place and promotion. But those who market to Gen Zs need to add another fundamental P to...

    How influencers shape Gen Z values and purchasing decisions

    Marketers, you’ve probably heard about or worked with influencers, but do you know just how impactful—or potentially detrimental—they can be to your brand?...

    Exploring Gen Z alternatives to university and what they mean for brands

    Gen Z was forging its own path even before the pandemic hit. Now, the global crisis presents a new and unexpected fork in the road: whether or not to attend...

    Why Brands Are Turning to TikTok for Gen Z

    TikTok might well be the first Gen Z-propelled social media app to gain widespread global adoption. Here's what's making us stop and take notice of this...

    6 steps for marketing to Gen Z in the midst of Covid-19

    Is your brand grappling with how to connect with Gen Z in light of how serious COVID-19 has become? If so, you’re not alone.

    The power of sonic branding: when consumers listen rather than look

    Gen Z knows what your brand looks like, but do they know how it sounds? As audio-based marketing grows, now’s the perfect time to create a sonic brand.

    Re-thinking your Gen Z marketing approach? Start here.

    Millennials and Gen Zs differ in more ways than you might expect, but some of the most important differences, especially for brands, come from how they behave...

    How brands can use emojis to speak louder than words

    When you’ve got eight seconds to catch the eye of Gen Z, forget everything you were ever told about “using your words”. Instead, use your emojis.

    Marketing to Gen Z: What brands should know and expect

    Gen Z is growing up. In 2020, brands can count on values-driven messages and some tried-and-true delivery mechanisms to reach this powerful and large group of...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.