Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    Leverage Gen Z's love for luxury fashion

    Luxury fashion continues to be one of the fastest growing markets for Gen Z spending power in 2023. Whether it’s flexing on their mates with the latest...

    Key ways to be transparent with Gen Z

    Since the pandemic, Gen Z has added more than 40 minutes for online shopping to their daily schedule. Transparency is the key to keeping their interest.

    3 buzzworthy collabs that got Gen Z’s attention

    Unexpected brand partnerships with popular figures among Gen Z are on the rise. Take a look at three winning examples that caught their eye and brought...

    3 Quick Wins for Marketing to Gen Z in 2021

    Gen Z is a powerful consumer group and their buying power is only growing as they get older. If you don’t yet have a strategy for marketing to Gen Z, 2021 is...

    Spring Break 2021 predictions for Gen Z

    Like everything else this past year for Gen Z, spring break is going to look a lot different in 2021. Here are our top predictions for how Gen Z will try to...

    3 Tips For Engaging Gen Z in 2021

    2020 is a year for the record books, and with the holidays behind us, it’s time to look forward and create new strategies for engaging Gen Z in 2021. 

    4 holiday strategies to get Gen Z to click ‘buy’

    This holiday season, buy-online-pick-up-in-store (BOPIS) and meeting Zs where they are will be even more important as people try to social distance while...

    Is Gen Z killing segmentation as we know it?

    Gen Zs pride themselves on their individuality, and they have a very fluid definition of self. They don't define themselves by tidy demographic segments, and...

    How brands are catching Gen Z’s eye this Black Friday

    Black Friday and Cyber Monday are upon us. Here’s how a few of Gen Z’s favorite brands are approaching the holiday deal season.

    Millennial vs. Gen Z Holiday Spending Predictions in 2020

    The global pandemic has created a dramatic change in the way consumers shop, but what does your brand need to know about the youngest generations this holiday...

    This Black Friday, Gen Z values shift toward tradition and safety

    Gen Z might be a digital-first generation, but they have an old soul. One of the most surprising Gen Z characteristics is their steadfast love for traditions,...

    Mind your Ps when marketing to Gen Zs

    Many marketers still live by the four Ps of marketing: price, product place and promotion. But those who market to Gen Zs need to add another fundamental P to...

    How influencers shape Gen Z values and purchasing decisions

    Marketers, you’ve probably heard about or worked with influencers, but do you know just how impactful—or potentially detrimental—they can be to your brand?...

    Exploring Gen Z alternatives to university and what they mean for brands

    Gen Z was forging its own path even before the pandemic hit. Now, the global crisis presents a new and unexpected fork in the road: whether or not to attend...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.