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Gen Z Insights

Your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Gen Z brands we love: OREO

    To Gen Zers, Oreo is not just another cookie. The brand has always taken great care to listen to its fans, helping the sweet treat embody the same values...

    What's in a name? For Gen Z, it's trust...

    More and more, companies are using human-sounding brand names to appeal to Gen Zs. These names are easy to relate to—just like wrapping yourself in a brand...

    Marketing to Gen Z, party of one

    Generalized marketing is out. Gen Z demands an individualized experience that leverages technology to predict their needs and wants—and they’re willing to...

    Why some Gen Zs are breaking up with social media

    Gen Z is the digital-first generation—but that might soon change. As Zs become privy to the negative effects social media has on their lives, some young...

    The future of Gen Z marketing has chatbot written all over it

    If their social media habits are any indication, Gen Zers want brands that can engage them with personalized messaging and instantaneous responses to their...

    Why brand collabs are a driving force behind Gen Z marketing

    By launching creative partnerships with other brands, you can give Gen Z consumers something they’ve never experienced before — and expose your brand to new...

    How marketers can help Gen Zs prepare for tomorrow's economy

    As technology evolves, so do the employment opportunities of the future. Marketers can do their part to help candidates prepare by providing ways for...

    How to cut through noise and get Gen Zs listening? One word: music.

    If you’re looking for a way to connect with Gen Z, there aren’t many better ways of doing it than through music.

    Super Bowl advertising in the Gen Z era

    Gen Z places far less value on celebrity endorsements than other generations have. It’s up to brands to tailor their ads to appeal to these younger...

    How to get Gen Z influencers buzzing about your brand

    Gen Zers aren’t like yesterday’s digital audiences. Here are a few useful tips brands can use to help make Gen Z influencers more effective and authentic...

    Why TikTok is social media's new Gen Z darling

    TikTok might well be the first Gen Z-propelled social media app to gain widespread global adoption. Here's what's making us stop and take notice of this...

    Talk it like you walk it: how to relate to Gen Z as a brand

    Conventional wisdom says that actions speak louder than words — particularly with Gen Z. But when you choose the wrong words, you risk obscuring the...

    Why does Gen Z love nano-influencers? Because they're *not* famous.

    More and more Gen Zers are relying on social media nano-influencers to learn about new products and services. Here’s the 101 on this up-and-coming trend and...

    Gen Z wants transparency about where their clothes come from

     

    Most apparel consumers don’t know how or where their clothes are made. But with Gen Z social media users demanding more transparency from their favorite...

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