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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    4 holiday strategies to get Gen Z to click ‘buy’

    This holiday season, buy-online-pick-up-in-store (BOPIS) and meeting Zs where they are will be even more important as people try to social distance while...

    ASMR: Catching Gen Z’s attention with a whisper  

    Come a little closer, and you’ll hear what brands are saying. From a whisper, to the sound of someone shaving soap, scalp-tingling ASMR is growing in...

    Five Generation Z characteristics brand managers can’t ignore

    More than any previous generation, Gen Z asks brands to reflect its social, economic, and moral values. They expect companies to meet these high standards...

    Four major mistakes to AVOID when marketing to Gen Z

    If you're struggling to grab Gen Z's attention, you may be letting one of these four marketing assumptions get the best of you.
     

    Gen Z and the power of packaging

    Gen Z is known for their love of authenticity—flaws and all—but when it comes to product packaging, looks matter. So do a few other factors as well. 

    BrandZ we love: OREO

    To Gen Zers, Oreo is not just another cookie. The brand has always taken great care to listen to its fans, helping the sweet treat embody the same values...

    Is TikTok the next big social media platform for Gen Z brands?

    Up-and-coming social media platform TikTok is all the rage with Gen Z. And their latest partnership is just one more sign that they’re on their way to...

    These are Gen Z’s favorite out-of-home ad formats

    Out-of-home advertising is surging in popularity—in part due to Gen Z’s distaste for disruptive digital ads. Brands can tap into this trend by getting...

    Crazy antics or crazy smart marketing? How Taco Bell attracts Gen Z

    When it comes to quick service restaurants, Gen Z has their favorites, and Taco Bell is among the top. But their popularity isn’t based solely on what's on...

    Gender fluid Gen Z marketing: What brands can learn from beauty

    Gen Zs love to express themselves, and what better way than with makeup? Makeup offers Gen Zs the ideal product to represent all sides of themselves—free...

    Ephemeral content: The long-lasting impact of short-lived marketing

    Content that has an expiration date used to be a bad thing, but that's not so anymore. Ephemeral content platforms are changing the game with messages that...

    Forward-thinking brands are helping students (and how yours can, too)

    When it comes to making purchase decisions, Gen Zs care about both a brand’s products AND its purpose. But if your brand is not aligned with a cause don’t...

    Is VSCO sneaking up on Instagram as Gen Z’s fave image app?

    For years, Instagram has reigned supreme over image-based app platforms. But, an up-and-coming photo editing app that’s a hit with Gen Zers might finally...

    This is what makes a retail shopping experience stand out to Gen Z

    Gen Zs love shopping in brick and mortar stores. But what exactly makes for a stellar shopping experience in this generation’s eyes? As it turns out, it’s...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.