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Gen Z Insights

Your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Three things Gen Z expects from luxury brands

    For Gen Zs, big-ticket items aren’t just about showing off—they’re a way to make everyday experiences memorable and express their personal values.

    Gen Z brands we love: OREO

    To Gen Zers, Oreo is not just another cookie. The brand has always taken great care to listen to its fans, helping the sweet treat embody the same values...

    How Gen Zs take on back to school shopping

    Brands can earn an A+ from students at every academic level by understanding their back-to-school needs.

    Snack attack: Gen Z favors quick bites over big meals

    When it comes to Gen Z's food preferences, meals are out and snacks are in. Here’s how brands can take advantage of this generation’s penchant for on-the-go...

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