An inside look at how Gen Z students shop for household essentials

For most Gen Zs, going off to college means being independent for the very first time. We asked them how they shop for common household goods now that they're on their own. Here's what they said.  

When marketing to the most global generation ever, think local

Yeah, it’s true: Gen Z is more global than previous generations. But that doesn’t mean they all share the same jokes, memes or slang. Just because Gen Z students frequent similar restaurants -- whether they’re New York or Sydney -- doesn’t mean they don’t have cultural differences.

A CMO's guide to detecting bullsh*t when it comes to Gen Z

In the age of buzzword bingo, every CMO is bombarded with news of groundbreaking technologies and new trends. While I haven’t achieved CMO status just yet, I’m still targeted with a barrage of ads and messaging on LinkedIn about the “Top Five Things Every CMO Needs to Know About…. (fill in the blank) SEO, AI, Cryptocurrency, Blockchain, Chatbots, VR/AR” or whatever other hot online topic happens to be circulating that moment.

Here's how your brand can ace college midterms season

Ahhh... October on your typical North American college campus. A time for watching autumnal foliage; a time for tailgating, keg-standing and the settling of old football rivalries; a time for planning the ultimate Halloween bash; a time for... Wait a second...

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