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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    Restaurants: Get to know these Gen Z trends before the holidays

    Gen Z gets into the spirit of the season by celebrating with their squads. Restaurants can tap into this trend by offering creative holiday menus and...

    Boost sales with Gen Z this holiday (and beyond) with BOPIS

    Brick-and-mortars have cause for celebration—that is, if you’ve got a solid BOPIS scheme (aka Buy Online Pick-up In Store).

    BrandZ We Love: Target

    As retail brands explore new ways to cater to Gen Z preferences, Target has become a frontrunner by simply listening to Gen Z consumer behavior.

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.