Conscious capitalism, or the idea that brands need to stand for something other than profits, has reached critical mass. Here are some things you should keep in mind before embarking on a socially-conscious marketing campaign.
It’s the dawn of a new era in retail. It’s important for brands to understand what gets Gen Zs shopping — and what doesn’t.
By launching creative partnerships with other brands, you can give Gen Z consumers something they’ve never experienced before — and expose your brand to new audiences.
As technology evolves, so do the employment opportunities of the future. Marketers can do their part to help candidates prepare by providing ways for students to learn the next-generations skills they need -- directly from the companies they hope to work for.
If you’re looking for a way to connect with Gen Z, there aren’t many better ways of doing it than through music.
Gen Z places far less value on celebrity endorsements than other generations have. It’s up to brands to tailor their ads to appeal to these younger consumers — even when it comes to the big-budget, star-studded world of Super Bowl ad spots.
Gen Zs aren't waiting for others to stop climate change. They're taking the initiative right this moment — and some of their favorite brands are following suit.
Gen Zers takes their New Year’s fitness and dieting resolutions seriously — especially when presented with creative solutions to staying healthy. Here’s how brands can help them stay on track.
When you look at the specifics, you'll find remarkable differences between how Gen Z and Millennials understand and use social media.
A holiday that once focused solely on deals and discounts is becoming more interesting and meaningful than its original intent — and we largely have Gen Z to thank for that. Here are three retail brands that embraced Gen Z’s unique approach to Black Friday shopping.
Walk down the street today, and you’re bound to find young people dressed in athletic streetwear. Yes folks, the athleisure trend is a full-on, five-alarm fire emoji. In fact, according to some, athleisure is the defining fashion trend of the 21st century so far. But why is it so hot? A recent joint study by UNiDAYS and Ad Age, Z: A Generation Redefining Health and Wellness, may have partly revealed the answer. Overwhelmingly, Gen Z students view fitness, eating right and even mental health as integral pieces of a holistic wellness puzzle. One might even say they view wellness as a lifestyle.