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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    UNiDAYS x AdAge: Gen Z Marketing Playbook

    Three brands that get an A+ for creative Gen Z marketing

    So the year is 2018, and Target is suddenly in the business of producing consumer electronics. Meanwhile, Taco Bell is producing its own line of designer...

    When marketing to the most global generation ever, think local

    Yeah, it’s true: Gen Z is more global than previous generations.

    But that doesn’t mean they all share the same jokes, memes or slang. Just because Gen Z...

    When it comes to money, we should all act more like Gen Z

    Picture a woman. She is wary of credit cards, and saves up her money for big purchases. When she does make a purchase, she is focused on value; some might...

    How to make your brand resonate with Gen Z

    Earlier this October, Alex Gallagher, CMO of UNiDAYS, spoke at Advertising Week in New York about the relationship between marketers and Generation Z — and...

    A CMO's guide to detecting bullsh*t when it comes to Gen Z

    In the age of buzzword bingo, every CMO is bombarded with news of groundbreaking technologies and new trends. While I haven’t achieved CMO status just yet,...

    What Wendy's can teach us about authentic brand voice

    It’s January 2016. I’m sitting in the basement of my then boyfriend’s apartment. He and his friends are picking out tracks to play for their house party...

    Here's how your brand can ace college midterms season

    Ahhh... October on your typical North American college campus. A time for watching autumnal foliage; a time for tailgating, keg-standing and the settling of...

    13 questions for a Gen Zer on what makes her tick

    To be successful in marketing these days, brands need to do a better job of understanding Gen Z.  But how do Gen Zers act? Rather than provide examples from...

      UNiDAYS x AdAge: Gen Z Marketing Playbook

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