Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    3 inspirational brands to idolize for their Gen Z marketing efforts

    Target is suddenly in the business of producing consumer electronics. Meanwhile, Taco Bell is producing its own line of designer apparel. And IKEA, after...

    When marketing to the most global generation ever, think local

    Yeah, it’s true: Gen Z is more global than previous generations.

    But that doesn’t mean they all share the same jokes, memes or slang. Just because Gen Z...

    How to make your brand resonate with Gen Z

    Earlier this October,Alex Gallagher, CMO ofUNiDAYS, spoke at Advertising Week in New York about the relationship between marketers and Generation Z — and the...

    A CMO's guide to detecting bullsh*t when it comes to Gen Z

    In the age of buzzword bingo, every CMO is bombarded with news of groundbreaking technologies and new trends. While I haven’t achieved CMO status just yet, I’m...

    What Wendy's can teach us about authentic brand voice

    It’s January 2016. I’m sitting in the basement of my then boyfriend’s apartment. He and his friends are picking out tracks to play for their house party...

    Here's how your brand can ace college midterms season

    Ahhh... October on your typical North American college campus. A time for watching autumnal foliage; a time for tailgating, keg-standing and the settling of...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.