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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    Party of one for Gen Z marketing

    Generalized marketing is out. Gen Z demands an individualized experience that leverages technology to predict their needs and wants—and they’re willing to...

    The future of Gen Z marketing has chatbot written all over it

    If their social media habits are any indication, Gen Zers want brands that can engage them with personalized messaging and instantaneous responses to their...

    Experiential retail for couch potatoes? Gen Zers are onboard.

    Gen Z craves stores that function halfway between retail outlets and retail playgrounds. Here's how NYC-based furniture brand Burrow is reinventing couch...

    What ecommerce can learn from in-store retail when marketing to Gen Z

    Ecommerce tends to take its triumphs a little for granted these days.

    There’s talk of how the “Amazon Effect” has upended the traditional “offline”...

    So you want to create an app for Gen Z? Listen up.

    They might live on different continents, but mobile developers share a lingua franca most of their peers can only guess at. A young mobile developer living...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.