Marketing to Gen Z, party of one

Generalized marketing is out. Gen Z demands an individualized experience that leverages technology to predict their needs and wants—and they’re willing to trade their personal data for it.  

The future of Gen Z marketing has chatbot written all over it

If their social media habits are any indication, Gen Zers want brands that can engage them with personalized messaging and instantaneous responses to their questions. Guess who’s able to do that? Chatbots.

Experiential retail for couch potatoes? Gen Zers are onboard.

Gen Z craves stores that function halfway between retail outlets and retail playgrounds. Here's how NYC-based furniture brand Burrow is reinventing couch buying as a form of experiential retail.

What ecommerce can learn from in-store retail when marketing to Gen Z

Ecommerce tends to take its triumphs a little for granted these days. There’s talk of how the “Amazon Effect” has upended the traditional “offline” customer journey, rendering it obsolete. There’s the implicit notion that a customer will no longer just mosey over to their favorite store, pick out a shirt they like, try it on in the fitting room, wait in line to buy it and then purchase it from an actual, live salesperson—certainly not in a world with 100 million loyal Amazon Prime members and counting.

So you want to create an app for Gen Z? Listen up.

They might live on different continents, but mobile developers share a lingua franca most of their peers can only guess at. A young mobile developer living in Shenzhen, China shares the same coding languages of Javascript, Python or C++ as his or her colleagues in London, Kerala or Seattle. They “speak” the same code. And their products compete side by side in the same globally accessible app stores.

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