Travel brands, tune your ears to this. Gen Z is a powerhouse demographic that will play a major role in driving your growth. And now is the time to capture...
When it comes to travel, Gen Zs crave high-end trips that feed their curiosity and love of adventure. All while being great value for money. But how can your...
Gen Zs are the most well-traveled group in history—and they’re seeing the world on their own terms.
As Gen Z students hit the roads, rails and skies for Spring Break, we’re taking a closer look at this generation’s unique travel habits and what their changing...
Gen Z students overwhelmingly prefer staying at hotels over Airbnbs. Here are three ways in which hotel brands can gear up for increased Gen Z demand this...
Every generation of consumers comes with its own set of misconceptions about what they like — and what they don’t. Here are five commonly held beliefs about...
W Hotels is generally credited with founding the boutique hotel movement. This movement helped kickstart personalization in hospitality by introducing smaller...
In an era where travel gets determined more often by Facebook than by Fodor’s, the definition of “what’s important” to do while vacationing gets blurrier with...
In case you missed it, the cat is out of the in-flight container: Gen Zers love to travel locally, nationally and globally. A recent global survey of students...
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