Forward-thinking brands are helping students (and how yours can, too)

When it comes to making purchase decisions, Gen Zs care about both a brand’s products AND its purpose. But if your brand is not aligned with a cause don’t fret—one easy way to get started with cause marketing is by making Gen Z students your cause.  

Three questions brands should ask before speaking out on social issues

Conscious capitalism, or the idea that brands need to stand for something other than profits, has reached critical mass. Here are some things you should keep in mind before embarking on a socially-conscious marketing campaign.   

These three Gen Z brands did Black Friday a little differently

A holiday that once focused solely on deals and discounts is becoming more interesting and meaningful than its original intent — and we largely have Gen Z to thank for that. Here are three retail brands that embraced Gen Z’s unique approach to Black Friday shopping.

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