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Gen Z Insights

Your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Forward-thinking brands are helping students (and how yours can, too)

    When it comes to making purchase decisions, Gen Zs care about both a brand’s products AND its purpose. But if your brand is not aligned with a cause don’t...

    Red Bull is bullish on Gen Z entrepreneurship

    Gen Zs want to change the world. And one of the ways they’re doing it is through social entrepreneurship. Here’s how two new Red Bull entrepreneurship...

    Purchasing as commitment: How brand values matter to Gen Z

    When it comes to the future, Gen Z is hopeful but uncertain. In part two of our series on Gen Z and the future, we explore how Gen Z’s outlook plays a key...

    Inclusivity and diversity in Gen Z marketing

    Gen Z is the most diverse generation in history. Shifting your marketing strategy to be more inclusive will engage them more than all the Instagram ads you...

    Three questions brands should ask before speaking out on social issues

    Conscious capitalism, or the idea that brands need to stand for something other than profits, has reached critical mass. Here are some things you should...

    How to make good with Gen Z by doing good

    A recent UNiDAYS Health and Wellness survey revealed that Gen Z students are worried about the future. By taking an active role in building a better future,...

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