GZI BG 2-1

Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    Why brands should double down on back-to-school marketing

    This academic year will also be like none other. But for brands (and students), that’s a good thing.

    Tech trends in student shopping

    A new report by UNiDAYS reveals how students buy their tech - including researching online, the amount they spend and the main drivers behind their...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.