GZI BG 2-1

Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    Hey, travel industry: Why not turn student IDs into travel rewards cards?

    In case you missed it, the cat is out of the in-flight container: Gen Zers love to travel locally, nationally and globally. A recent global survey of...

    What ecommerce can learn from in-store retail when marketing to Gen Z

    Ecommerce tends to take its triumphs a little for granted these days.

    There’s talk of how the “Amazon Effect” has upended the traditional “offline”...

    Why brand + ecomm marketers need to partner to win Gen Z

    Hey, kids! For today’s #marketing lesson, I’m going to teach you a new dirty word. Feel free to exclaim it at the dinner table, sing it in the shower or...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.