Sephora’s new influencer program is Gen Z marketing at its finest

When it comes to social media marketing, Gen Zs prefer to follow home-grown influencers over celebrities. Here’s how the #SephoraSquad influencer program is tapping into this trend.

Reach Gen Z with offline word of mouth marketing

Even though Gen Zs always seem to have a phone in hand, brands need to find creative ways to connect with them offline, as well. Here’s how to get them to talk (and their friends to listen!).

How to get Gen Z influencers buzzing about your brand

Gen Zers aren’t like yesterday’s digital audiences. Here are a few useful tips brands can use to help make Gen Z influencers more effective and authentic when engaging their peers.

Why does Gen Z love nano-influencers? Because they're *not* famous.

More and more Gen Zers are relying on social media nano-influencers to learn about new products and services. Here’s the 101 on this up-and-coming trend and why you should make these influencers a part of your social media strategy.  

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