Gen Zs want to change the world. And one of the ways they’re doing it is through social entrepreneurship. Here’s how two new Red Bull entrepreneurship programs are helping them chart the path.
Want to know something that’s even harder than marketing to Gen Z? Becoming an entrepreneur. Yet that’s precisely what 64 percent of Gen Z college students want to do with their lives, according to a joint study by Internships.com and Millennial Branding. And that’s not the half of it. According to another Gallup survey, 42 percent of them want to “invent something that changes the world.”