Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    The highs and lows of Q3 for Gen Z

    Gen Z boasts a well-earned reputation for being a notoriously tricky demographic to get onyour side. So, how do you make students fall in love with your brand?...

    Good for the mind and body: wellbeing, earning and learning with Gen Z

    It’s no secret that Gen Z are a little bit… unique. However, despite all of their challenges,students are resilient and focus on self-improvement, whether...

    Gen Z is interacting with tech like no other generation

    Gen Z is the first generation to have grown up with tech as an integral part of their lives, soit’s no surprise that their purchasing behaviours are slightly...

    Grab your roadmap to capture Gen Z in Q3

    Gen Z aren’t the easiest bunch to decipher: their purchasing habits tend to be a little bitdifferent than previous generations and, when it comes to travel,...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.