Gen Z is known for their love of authenticity—flaws and all—but when it comes to product packaging, looks matter. So do a few other factors as well.
When it comes to sustainability, Gen Zs are hungry for change. More than any other generation, Zs expect brands to be conscious of the mark they leave on...
Most of us can attest to denim’s resilience; how a pair of blue jeans purchased ten years ago could still be worn today without any sign of wear or tear....
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