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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    How to embrace inclusivity and diversity in your Gen Z marketing

    In light of recent events, we wanted to shed some light on how brands can work to embrace inclusivity and diversity in their marketing. For Gen Z, these...

    Stars in their eyes: Gen Z and astrology

    Say what you will about astrology. Some live by it; others think it’s merely fiction. Whether you’re a diehard believer, a hobbyist or just a...

    These are Gen Z’s favorite out-of-home ad formats

    Out-of-home advertising is surging in popularity—in part due to Gen Z’s distaste for disruptive digital ads. Brands can tap into this trend by getting...

    Why we're candy crushing on SweeTARTS (and Gen Z should be, too)

    Even a candy born in the Baby Boomer era can reinvent itself for Gen Z. Here's why we think SweeTARTS' new "Be Both" campaign is seriously sweet—and why Gen...

    How to cut through noise and get Gen Zs listening? One word: music.

    If you’re looking for a way to connect with Gen Z, there aren’t many better ways of doing it than through music.

    Every Gen Z stat you could ever ask for, right at your fingertips

    No matter your interest in Generation Z, here’s a list of crucial Z stats you won’t want to miss.

     

    Super Bowl advertising in the Gen Z era

    Gen Z places far less value on celebrity endorsements than other generations have. It’s up to brands to tailor their ads to appeal to these younger...

    Why out-of-home advertising is a hit with Gen Z

    Out-of-home advertising is once again a force to reckoned with. And much of the credit goes to a new generation of global consumers who find it “relaxing”...

    13 questions for a Gen Zer on what makes her tick

    To be successful in marketing these days, brands need to do a better job of understanding Gen Z.  But how do Gen Zers act? Rather than provide examples from...

    An open letter to retailers from a Gen Zer

    Dear Retailers,

    When I was in middle school, the only way I realized that something was trendy was if Teen Vogue was writing about it or if Kim Kardashian...

    For Gen Z, online privacy is like bathroom privacy. Respect it.

    A few centuries back — long before your great-great-grandma ever bought her first Kindle eBook (just kidding; didn’t happen) — the French philosopher...

    Five ways brands can win over Gen Z during March Madness

    Gen Zers might be less inclined to watch the Super Bowl than previous generations (this doesn’t mean they aren’t watching it by the tens of millions), but...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.