Gen Zs love to express themselves, and what better way than with makeup? Makeup offers Gen Zs the ideal product to represent all sides of themselves—free from gender norms and stereotypes. But non-beauty brands can also embrace gender fluidity in their campaigns. It all begins with an open mind.
Gen Zs are the most well-traveled group in history—and they’re seeing the world on their own terms.
When it comes to the future, Gen Z is hopeful but uncertain. In part two of our series on Gen Z and the future, we explore how Gen Z’s outlook plays a key role in their purchasing decisions—and what this means for brands.
Gen Zs have mixed feelings when it comes to what lies ahead—both for themselves and the world. We explore what this means for brands in a two-part series.
When it comes to sustainability, Gen Zs are hungry for change. More than any other generation, Zs expect brands to be conscious of the mark they leave on the environment.
Gen Z sets itself apart from other generations with a sensible outlook on money. Here are the three most surprising spending habits that influence when Gen Zs break out their wallets—and when they don’t.
A recent study shows that a majority of Gen Zs feel empowered to shape the future. Here are two examples of how the women of this generation are making their voices heard.
Marketers often talk about the vast differences between Gen Zs and earlier generations. But for all their dissimilarities, it turns out many Gen Zers do have a lot in common with earlier trends and social attitudes — particularly those from the 1990s.
It’s the dawn of a new era in retail. It’s important for brands to understand what gets Gen Zs shopping — and what doesn’t.
By launching creative partnerships with other brands, you can give Gen Z consumers something they’ve never experienced before — and expose your brand to new audiences.
Gen Zs are practical. But as the only generation that values love more than money, they remind us that happily ever after isn’t about the commas in your bank account. It’s about that feeling of butterflies in your stomach.