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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    The most defining Gen Z traits

    Gen Z isn’t into being tagged and packaged as a group, but there are certain defining traits that this cohort holds in common. Here are four of this...

    Gender fluid Gen Z marketing: What brands can learn from beauty

    Gen Zs love to express themselves, and what better way than with makeup? Makeup offers Gen Zs the ideal product to represent all sides of themselves—free...

    What makes Gen Z travelers different?

    Gen Zs are the most well-traveled group in history—and they’re seeing the world on their own terms.

     

    Purchasing as commitment: How brand values matter to Gen Z

    When it comes to the future, Gen Z is hopeful but uncertain. In part two of our series on Gen Z and the future, we explore how Gen Z’s outlook plays a key...

    What does the future hold for Generation Z?

    Gen Zs have mixed feelings when it comes to what lies ahead—both for themselves and the world. We explore what this means for brands in a two-part series.

     

    A sneak peek inside one Gen Zer's festival bag

    Coachella 2019 may be in the books, but festival season is just getting started. We asked one Gen Zer to tell us about the go-to items in her festival bag...

    Want to win Gen Z’s respect? Show some respect for the environment.

    When it comes to sustainability, Gen Zs are hungry for change. More than any other generation, Zs expect brands to be conscious of the mark they leave on...

    Why some Gen Zs are breaking up with social media

    Gen Z is the digital-first generation—but that might soon change. As Zs become privy to the negative effects social media has on their lives, some young...

    Three Gen Z spending habits that may surprise you

    Gen Z sets itself apart from other generations with a sensible outlook on money. Here are the three most surprising spending habits that influence when Gen...

    Gen Zs are ‘breaking’ with Spring Break travel traditions

    As Gen Z students hit the roads, rails and skies for Spring Break, we’re taking a closer look at this generation’s unique travel habits and what their...

    Why your next brand collab should be with Gen Z

    Gen Z holds $143 billion in spending power—but if you follow us, you probably already know that. What you might not know is how Gen Z wants to make its mark...

    Gen Z women across the globe are standing up and speaking out

    A recent study shows that a majority of Gen Zs feel empowered to shape the future. Here are two examples of how the women of this generation are making...

    Why Gen Z is actually a (not-so) secret 90s rerun

    Marketers often talk about the vast differences between Gen Zs and earlier generations. But for all their dissimilarities, it turns out many Gen Zers do...

    Gen Z’s fingerprint was all over New York Fashion Week

    New York Fashion Week holds tremendous sway over the global fashion industry. And if this year’s trend towards genderless fashion is any indication, the...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.