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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    5 Gen Z Traits in Tech Your Marketing Team Won’t Want to Miss

    “Gen Z have an annual estimated global spend power of $200bn, and an indirect parental spend power of $3 trillion. By the end of 2020, Gen Z were forecast...

    Why Your Brand Must Avoid Greenwashing With Gen Z

    Sustainability and being a conscious consumer are key concerns for Gen Z. If you want them to know your brand is on the same page, conduct a greenwashing...

    Why investing is a new trend among Gen Z

    Gen Z could use their stimulus checks on cool gear but they’re not. Instead, many plan on saving or investing the funds. Here's everything to know about...

    Your Gen Z Statistics: Digital Habits Edition

    What’s the best way to market to a generation that’s constantly connected and interested in social change? Many businesses, brands, and corporations aren’t...

    The most defining Gen Z traits

    Gen Z isn’t into being tagged and packaged as a group, but there are certain defining traits that this cohort holds in common. Here are four of this...

    Expert quick wins: Gen Z traits to capitalize on now

    Marisa Allan, a Gen Z expert and VP of Innovation at UNiDAYS, sat down with Meg Hall from NCR to discuss Gen Z habits and traits. Here are some of the tips...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.