oldcorpsite-zmaze-dark-2

Gen Z Insights

Your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

Subscribe to Blog

How restaurants can market to Gen Z

by Suelain Moy
    UNiDAYS x AdAge: Gen Z Marketing Playbook

    Stars in their eyes: Gen Z and astrology

    Say what you will about astrology. Some live by it; others think it’s merely fiction. Whether you’re a diehard believer, a hobbyist or just a...

    Marisa Allan, a Gen Z expert and VP of Innovation at UNiDAYS, sat down with Meg Hall from NCR to discuss all things marketing and Gen Z. Here are some of the tips and strategies she's developed for navigating this hard-to-engage audience.


    Allan describes Gen Z as "more financially savvy and responsible than previous generations. They are willing to spend but expect value.” According to a recent UNiDAYS report, 93 percent of students surveyed told UNiDAYS they are more likely to try a restaurant that offers student discounts. After tuition and bills, 78 percent of Gen Zers spend the majority of their disposable income on food. 

    That means now is the time to start exposing your business to Gen Z. Understanding the on-demand world Gen Zers live in, and the visual ways in which they communicate, are just two insights that can help you gain an advantage with this increasingly influential group.

    “Marketing to Gen Z can’t and should not be a one-size-fits-all approach,” says Allan. “If you want to attract Gen Z, you’re going to have to learn to play by the rules of the students. You’re going to have to learn new ways of cultivating brand loyalty, because the old ways — the ones that worked so well with millennials just a few years back — are quickly drying up.” Read more about how to reach Gen Zers here

     

      UNiDAYS x AdAge: Gen Z Marketing Playbook

      YOU MAY ALSO LIKE

      Stars in their eyes: Gen Z and astrology

      Say what you will about astrology. Some live by it; others think it’s merely fiction. Whether you’re a diehard believer, a hobbyist or just a...

      5 Generation Z characteristics brand managers can’t ignore

      More than any previous generation, Gen Z asks brands to reflect its social, economic, and moral values. They expect companies to meet these high standards and...

      Avoid these four mistakes when marketing to Generation Z

      If you're struggling to grab Gen Z's attention, you may be letting one of these four marketing assumptions get the best of you.
       

      At first glance, marketing...

      The ABCs of Gen Z: Always be creating

      Social media has become a platform for ‘digital creators’: entrepreneurs, influencers, artists and activists who express their passions in digital form. And,...

      Get Gen Z Insights straight to your inbox

      New call-to-action