What’s next on the ever-busy student calendar?

It’s the run-up to exam season and Gen Z has plenty of stress factors to juggle. That means students are spending cash to support their goals, needs and motivations as they navigate the coming months, while minds slowly turn from final term worries to the long summer ahead.

With so many key moments on the horizon, how do you make sure young people are turning to your brand? Download the latest UNiDAYS Student Sentiment Report to get a head start on your journey to Gen Z success.

You’ll find out:

• The key moments for you to get a foot in the door with Gen Z
• Why students’ emotions are so varied right now
• When, where and why Gen Z are set to spend big in the coming months
• How to unlock lifetime loyalty from students in Q2 and beyond

That’s not even half of the story. Download the report now to get a head start on the next generation of brand loyalists.

Key moments on the student calendar

Gen Z is set for another rollercoaster in the coming months. What. A. Surprise.

As students return to take on the final academic term, they’ll be knee deep in exam preparation and getting ready for coursework deadlines. After that, it’s showtime. Summer means seeing friends, going out, heading to festivals, travelling and so much more.

So, here’s a quick rundown of what’s on the horizon.

• Moving from term two to three
• Easter
• Exam period
• The start of summer
• Festival season
• Final loan drop
• Summer holidays
• Summer jobs

There’s lots to juggle, which means students are spending discerningly and prioritising certain purchases. 

Right now, fashion, travel, fitness and food are at the top of Gen Z lists, so right now is the time to capitalise–learn students’ needs and motivations to support them and you stand to unlock lifetime loyalty from Gen Z.

Tap into students’ feelings to earn their trust

Considering the amount they’re going through, it’s no surprise that students are experiencing a wide range of emotions. For some, it’s an exciting time filled with opportunities. For others, it’s stressful, anxious and overwhelming.

[How are you feeling at the moment?]

• Excited: 16%
• Anxious: 15%
• Overwhelmed: 15%
• Optimistic: 13%
• Happy: 12%
• Nervous: 10%
• Apprehensive: 7%
• Sad: 2%
• Relieved: 2%
• Scared: 1%

With many students reporting feeling negative emotions, it’s crucial to get your foot in the door by showing support. If your brand is positioned to alleviate Gen Z’s biggest worries, it’s the perfect time to make some noise about it.

All about the experience

It’s been said that experiences are more valuable than possessions, and no generation exemplifies that sentiment like Gen Z. When spending their disposable income, significantly more young people say they’d prefer to pay for experiences over new products.

• Spend money on an experience: 45%
• Spend money on a new product: 27%
• No preference: 29%

Interestingly, almost 1 in 3 say they don’t have a preference and just over a quarter want those shiny new products. In other words, Gen Z is split, so the opportunities to convert attention into spending are plentiful.

Get ahead of the curve

Leveraging a student programme, like UNiDAYS, is perfect for showing young people how much your brand has to offer. Let Gen Z know how you can support their needs and motivations, and why they should place their loyalty with your brand.

Don’t miss out on huge student opportunities. Seize these moments and place your brand in front of over 29M verified members with UNiDAYS.

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