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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    How to get Gen Z to love your brand

    UNiDAYS have shown how brands can change their menu, deals and ingredients to appeal to Gen Z to get them through the doors and spend their money.

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    Recent Posts

    Tech trends in student shopping

    A new report by UNiDAYS reveals how students buy their tech - including researching online, the amount they spend and the main drivers behind their...

    Advertising to Gen Z: How Marketers Can Avoid Being Disruptive

    There's a widening gap between how marketers and younger audiences perceive advertising, and it could cost brands a fortune—unless they’re able to find new...

    Gen Z’s Favorite Restaurants are Satisfying Their Appetites in Near-real Time

    It’s no secret that members of Generation Z have short attention spans. Clocking in at just eight seconds, this impatience spills into practically every...

    5 Gen Z Traits in Tech Your Marketing Team Won’t Want to Miss

    “Gen Z have an annual estimated global spend power of $200bn, and an indirect parental spend power of $3 trillion. By the end of 2020, Gen Z were forecast...

    Your Gen Z Statistics: Digital Habits Edition

    What’s the best way to market to a generation that’s constantly connected and interested in social change? Many businesses, brands, and corporations aren’t...

    3 Quick Wins for Marketing to Gen Z in 2021

    Gen Z is a powerful consumer group and their buying power is only growing as they get older. If you don’t yet have a strategy for marketing to Gen Z, 2021...

    3 Tips For Engaging Gen Z in 2021

    2020 is a year for the record books, and with the holidays behind us, it’s time to look forward and create new strategies for engaging Gen Z in 2021. 

    Wrapping up 2020 for Gen Z

    As we turn the page on the dumpster fire that was 2020, we recap what one of the biggest characteristics of the year was for Gen Z.

    iGen: How the Youngest Adults Are Shaped by Technology

    Gen Z, also known as iGen, has never known life without digital technology. They also now account for 40 percent of consumers. If you have been ignoring...

    The most defining Gen Z traits

    Gen Z isn’t into being tagged and packaged as a group, but there are certain defining traits that this cohort holds in common. Here are four of this...

    All the Gen Z statistics you could ever ask for, right at your fingertips

    No matter your interest in Generation Z, here’s a list of crucial Z statistics you won’t want to miss.

    Party of one for Gen Z marketing

    Generalized marketing is out. Gen Z demands an individualized experience that leverages technology to predict their needs and wants—and they’re willing to...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.