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Gen Z Insights

Your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    How to engage Gen Zers somewhere else besides social media

    Gen Zers depend on social media to connect with brands. That’s just a fact of life. The majority of North American tweens, high schoolers and collegiates (...

    So you want to create an app for Gen Z? Listen up.

    They might live on different continents, but mobile developers share a lingua franca most of their peers can only guess at. A young mobile developer living...

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