Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    Food Glorious Food: How are hungry students shopping?

    It’s safe to say the rise in the cost of living has bitten a sizeable chunk out of students’ food and drink budget. Student food bills have increased by £591...

    How to get Gen Z to love your brand

    UNiDAYS have shown how brands can change their menu, deals and ingredients to appeal to Gen Z to get them through the doors and spend their money.

    Here are the Top 3 Food Trends Among Gen Z Right Now

    During the past 18 months, Gen Z has been on a trip to Flavortown – in their own kitchens. As they re-enter the physical world, they're looking forward to...

    Gen Z’s Favorite Restaurants are Satisfying Their Appetites in Near-real Time

    It’s no secret that members of Generation Z have short attention spans. Clocking in at just eight seconds, this impatience spills into practically every area...

    The most defining Gen Z traits

    Gen Z isn’t into being tagged and packaged as a group, but there are certain defining traits that this cohort holds in common. Here are four of this...

    BrandZ we love: Nando's

    Whether it’s the heat their PERi-PERi peppers bring or their joyful brand, Gen Z is flocking to fast-casual chain Nando’s in droves.

    Gen Z in 2019: What they ate and where they shopped

    Before this decade wraps and we move onto the next, we asked Gen Z to tell us about where they ate and how they shopped in 2019. Here’s what they said.

    What's on the menu for Gen Z this holiday season?

    Whether it’s turkey, tabbouleh, turmeric, or tofu, Gen Z has room in its heart (and stomach) for all of it this holiday season—and beyond. 

    Restaurants: Get to know these Gen Z trends before the holidays

    Gen Z gets into the spirit of the season by celebrating with their squads. Restaurants can tap into this trend by offering creative holiday menus and festive...

    BrandZ we love: OREO

    To Gen Zers, Oreo is not just another cookie. The brand has always taken great care to listen to its fans, helping the sweet treat embody the same values that...

    Snack attack: Gen Z favors quick bites over big meals

    When it comes to Gen Z's food preferences, meals are out and snacks are in. Here’s how brands can take advantage of this generation’s penchant for on-the-go...

    Crazy antics or crazy smart marketing? How Taco Bell attracts Gen Z

    When it comes to quick service restaurants, Gen Z has their favorites, and Taco Bell is among the top. But their popularity isn’t based solely on what's on...

    Why we're candy crushing on SweeTARTS (and Gen Z should be, too)

    Even a candy born in the Baby Boomer era can reinvent itself for Gen Z. Here's why we think SweeTARTS' new "Be Both" campaign is seriously sweet—and why Gen Z...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.