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Gen Z Insights

Your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Gen Z brands we love: OREO

    To Gen Zers, Oreo is not just another cookie. The brand has always taken great care to listen to its fans, helping the sweet treat embody the same values...

    Snack attack: Gen Z favors quick bites over big meals

    When it comes to Gen Z's food preferences, meals are out and snacks are in. Here’s how brands can take advantage of this generation’s penchant for on-the-go...

    Crazy antics or crazy smart marketing? How Taco Bell attracts Gen Z

    When it comes to quick service restaurants, Gen Z has their favorites, and Taco Bell is among the top. But their popularity isn’t based solely on what's on...

    Why we're candy crushing on SweeTARTS (and Gen Z should be, too)

    Even a candy born in the Baby Boomer era can reinvent itself for Gen Z. Here's why we think SweeTARTS' new "Be Both" campaign is seriously sweet—and why Gen...

    These are Generation Z's most defining traits

    Gen Z isn’t into being tagged and packaged as a group, but there are certain defining traits that this cohort holds in common. Here are four of this...

    Gen Z is going all-in for vegan

    Gen Z’s fondness for vegan cuisine is an opportunity that restaurants, grocery chains and online food-delivery platforms alike can’t afford to miss out on.

     

    How to help Gen Zers keep their New Year's resolutions to stay healthy

    Gen Zers takes their New Year’s fitness and dieting resolutions seriously — especially when presented with creative solutions to staying healthy. Here’s how...

    Five marketing myths about Gen Z, debunked

    Every generation of consumers comes with its own set of misconceptions about what they like — and what they don’t. Here are five commonly held beliefs...

    What's on the menu for Gen Z this holiday season?

    Turkey, stuffing, mashed potatoes and gravy. Pumpkin (and/or pecan) pie-induced food comas. And while we're on the subject of favorite Gen Z holiday foods,...

    Here’s what students are spending most of their money on (Spoiler alert: It’s food!)

    Campus dining halls ain’t what they used to be. Long gone are the days of standing in line for trays of beige, oily, unappetizing food. Colleges have really...

    Gen Z will cross mountains, oceans, and international datelines for... #foodporn

    In an era where travel gets determined more often by Facebook than by Fodor’s, the definition of “what’s important” to do while vacationing gets blurrier...

    Satisfying Gen Z's appetite for food in near-real time

     

    When it comes to meeting Gen Z’s food cravings, fast delivery isn’t a “nice to have.” It’s an absolute must.

    Six ways restaurants can get Gen Z to the table

    Gen Z, the individuals born after 1995 who currently flex $143 billion in spending power (make that $829 billion if you include what their families spend on...

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