Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    How to Launch a Gen Z Strategy (Somewhere Else Besides Social Media)

    It’s no secret that Gen Zers love using social media platforms to connect with brands. Also known as zoomers, 97 percent of Generation Z reported having at...

    7 ways to be relevant to Gen Z on social media

    Digitally native Gen Z spends a lot of time online staying connected through social media. Is your brand staying relevant on the platforms they use most?

    How influencers shape Gen Z values and purchasing decisions

    Marketers, you’ve probably heard about or worked with influencers, but do you know just how impactful—or potentially detrimental—they can be to your brand?...

    Why Brands Are Turning to TikTok for Gen Z

    TikTok might well be the first Gen Z-propelled social media app to gain widespread global adoption. Here's what's making us stop and take notice of this...

    Is TikTok the next big social media platform for Gen Z brands?

    Up-and-coming social media platform TikTok is all the rage with Gen Z. And their latest partnership is just one more sign that they’re on their way to becoming...

    Is VSCO sneaking up on Instagram as Gen Z’s fave image app?

    For years, Instagram has reigned supreme over image-based app platforms. But, an up-and-coming photo editing app that’s a hit with Gen Zers might finally give...

    Sephora’s new influencer program is Gen Z marketing at its finest

    When it comes to social media marketing, Gen Zs prefer to follow home-grown influencers over celebrities. Here’s how the #SephoraSquad influencer program is...

    Five brands that rock Gen Z marketing on Instagram

    In order to engage Gen Z, brands are embracing creative Instagram marketing that helps them stand out in the feed. Here are five examples of Insta content at...

    Why some Gen Zs are breaking up with social media

    Gen Z is the digital-first generation—but that might soon change. As Zs become privy to the negative effects social media has on their lives, some young people...

    How to get Gen Z influencers buzzing about your brand

    Gen Zers aren’t like yesterday’s digital audiences. Here are a few useful tips brands can use to help make Gen Z influencers more effective and authentic when...

    Three key differences between Gen Z and Millennial social media habits

    When you look at the specifics, you'll find remarkable differences between how Gen Z and Millennials understand and use social media.

    Why does Gen Z love nano-influencers? Because they're *not* famous.

    More and more Gen Zers are relying on social media nano-influencers to learn about new products and services. Here’s the 101 on this up-and-coming trend and...

    How to make your brand resonate with Gen Z

    Earlier this October,Alex Gallagher, CMO ofUNiDAYS, spoke at Advertising Week in New York about the relationship between marketers and Generation Z — and the...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.