For years, Instagram has reigned supreme over image-based app platforms. But, an up-and-coming photo editing app that’s a hit with Gen Zers might finally give Instagram a run for its money.  

When it comes to social media marketing, Gen Zs prefer to follow home-grown influencers over celebrities. Here’s how the #SephoraSquad influencer program is tapping into this trend.

In order to engage Gen Z, brands are embracing creative Instagram marketing that helps them stand out in the feed. Here are five examples of Insta content at its best to help inspire your social media marketing.

Gen Z is the digital-first generation—but that might soon change. As Zs become privy to the negative effects social media has on their lives, some young people have gradually started to step away. We’re taking a look at why some Gen Zs are ‘breaking up’ with social media and how brands can adapt accordingly.  

Gen Zers aren’t like yesterday’s digital audiences. Here are a few useful tips brands can use to help make Gen Z influencers more effective and authentic when engaging their peers.

Gen Z isn’t into being tagged and packaged as a group, but there are certain defining traits that this cohort holds in common. Here are four of this generation's biggest commonalities.  

TikTok might well be the first Gen Z-propelled social media app to gain widespread global adoption. Here's what's making us stop and take notice of this short-form social video platform.  

When you look at the specifics, you'll find remarkable differences between how Gen Z and Millennials understand and use social media.

More and more Gen Zers are relying on social media nano-influencers to learn about new products and services. Here’s the 101 on this up-and-coming trend and why you should make these influencers a part of your social media strategy.  

Gen Z students overwhelmingly prefer staying at hotels over Airbnbs. Here are three ways in which hotel brands can gear up for increased Gen Z demand this coming year.

So the year is 2018, and Target is suddenly in the business of producing consumer electronics. Meanwhile, Taco Bell is producing its own line of designer apparel. And IKEA, after opening a low-priced boutique hotel in Sweden, is thinking about opening a second one in... Connecticut? Remind me again... Whose version of the future are we living in now? Gen Z’s, that’s whose.