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Gen Z Insights

Your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    UNiDAYS x AdAge: Gen Z Marketing Playbook

    The ABCs of Gen Z: Always be creating

    Social media has become a platform for ‘digital creators’: entrepreneurs, influencers, artists and activists who express their passions in digital form....

    Is TikTok the next big social media platform for Gen Z brands?

    Up-and-coming social media platform TikTok is all the rage with Gen Z. And their latest partnership is just one more sign that they’re on their way to...

    Is VSCO sneaking up on Instagram as Gen Z’s fave image app?

    For years, Instagram has reigned supreme over image-based app platforms. But, an up-and-coming photo editing app that’s a hit with Gen Zers might finally...

    Sephora’s new influencer program is Gen Z marketing at its finest

    When it comes to social media marketing, Gen Zs prefer to follow home-grown influencers over celebrities. Here’s how the #SephoraSquad influencer program is...

    Five brands that rock Gen Z marketing on Instagram

    In order to engage Gen Z, brands are embracing creative Instagram marketing that helps them stand out in the feed. Here are five examples of Insta content...

    Why some Gen Zs are breaking up with social media

    Gen Z is the digital-first generation—but that might soon change. As Zs become privy to the negative effects social media has on their lives, some young...

    How to get Gen Z influencers buzzing about your brand

    Gen Zers aren’t like yesterday’s digital audiences. Here are a few useful tips brands can use to help make Gen Z influencers more effective and authentic...

    Why TikTok is social media's new Gen Z darling

    TikTok might well be the first Gen Z-propelled social media app to gain widespread global adoption. Here's what's making us stop and take notice of this...

    Three key differences between Gen Z and Millennial social media habits

    When you look at the specifics, you'll find remarkable differences between how Gen Z and Millennials understand and use social media.

    Why does Gen Z love nano-influencers? Because they're *not* famous.

    More and more Gen Zers are relying on social media nano-influencers to learn about new products and services. Here’s the 101 on this up-and-coming trend and...

    How to make your brand resonate with Gen Z

    Earlier this October, Alex Gallagher, CMO of UNiDAYS, spoke at Advertising Week in New York about the relationship between marketers and Generation Z — and...

    What Wendy's can teach us about authentic brand voice

    It’s January 2016. I’m sitting in the basement of my then boyfriend’s apartment. He and his friends are picking out tracks to play for their house party...

    Gen Z will cross mountains, oceans, and international datelines for... #foodporn

    In an era where travel gets determined more often by Facebook than by Fodor’s, the definition of “what’s important” to do while vacationing gets blurrier...

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