It’s no secret that Gen Zers love using social media platforms to connect with brands. Also known as zoomers, 97 percent of Generation Z reported having at...
It’s January 2016. I’m sitting in the basement of my then boyfriend’s apartment. He and his friends are picking out tracks to play for their house party...
In an era where travel gets determined more often by Facebook than by Fodor’s, the definition of “what’s important” to do while vacationing gets blurrier with...
The first thing that comes to mind about Gen Z is that they're in the habit of picking up nicknames. Marketers have already begun labeling them the iGen,...
Gen Zers might be less inclined to watch the Super Bowl than previous generations (this doesn’t mean they aren’t watching it by the tens of millions), but they
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