Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    How your fashion brand can connect with Gen Z through last mile innovation

    If you’ve eagerly tracked a package that’s ‘out for delivery’ you’ve virtually walked the last mile. The journey that takes goods from a distribution hub to...

    Bridging Gen Z’s sustainability say-do gap

    In 2021, Zalando compared the attitudes and behaviours of Gen Zs and Millennials across 12 sustainability dimensions. It found that “60% of survey respondents...

    Gen Z’s sustainable shopping demands and how to meet them

    The pressure is real. Governments, stakeholders and consumers are demanding retailers go green and begin to prioritise people, society and the environment over...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.