Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    Gen Z holiday shopping looks different in 2020: Here's what to expect

    It’s already beginning to look a lot like Christmas… albeit an unprecedented one. As we approach a holiday season like never before, YOY data from past years...

    How to make good with Gen Z by doing good

    It’s probably not news to anyone that 2020 has been a tough year, perhaps especially for Generation Z. As the world’s youngest generation—in the throes of...

    Gen Z brands in the beauty industry need to rethink their marketing strategies

    Gen Z has always expected transparency and authenticity from brands, and COVID-19 has only reinforced these values. As sellers of non-essential items, beauty...

    Here's how 8 Gen Z students feel about returning to campus this fall

    The 2020-21 academic year is shaping up to be one for the ages for Gen Z college students. As Zers prepare to return, transfer, or start their college careers,...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.