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Gen Z Insights

Your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    UNiDAYS x AdAge: Gen Z Marketing Playbook

    The future of Gen Z marketing has chatbot written all over it

    If their social media habits are any indication, Gen Zers want brands that can engage them with personalized messaging and instantaneous responses to their...

    Gen Z’s fingerprint was all over New York Fashion Week

    New York Fashion Week holds tremendous sway over the global fashion industry. And if this year’s trend towards genderless fashion is any indication, the...

    These shopping habits are key to understanding Gen Z

    It’s the dawn of a new era in retail. It’s important for brands to understand what gets Gen Zs shopping — and what doesn’t.

     

    Why brand collabs are a driving force behind Gen Z marketing

    By launching creative partnerships with other brands, you can give Gen Z consumers something they’ve never experienced before — and expose your brand to new...

    How marketers can help Gen Zs prepare for tomorrow's economy

    As technology evolves, so do the employment opportunities of the future. Marketers can do their part to help candidates prepare by providing ways for...

    Gen Z chooses 'head over heels' love over financial stability

    Gen Zs are practical. But as the only generation that values love more than money, they remind us that happily ever after isn’t about the commas in your...

    Renting furniture: quite possibly the ultimate Gen Z lifehack

    What's old is new again. While rental furniture is not a new concept, the rental market is ripe for innovation right now. First-time Gen Z...

    Gen Z is ready to put a diamond ring on it. But only if it’s man-made.

    For Gen Z, conscious consumerism doesn’t apply just to fashion and personal care, it applies to luxury items like diamonds as well. Some prudent brands are...

    How to cut through noise and get Gen Zs listening? One word: music.

    If you’re looking for a way to connect with Gen Z, there aren’t many better ways of doing it than through music.

    Every Gen Z stat you could ever ask for, right at your fingertips

    No matter your interest in Generation Z, here’s a list of crucial Z stats you won’t want to miss.

     

      UNiDAYS x AdAge: Gen Z Marketing Playbook

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