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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    Why Gen Z brands shouldn't overlook Halloween, even in 2020

    Will a global pandemic stop Gen Z from celebrating their fave holidays? Unlikely. One of Gen Z's key characteristics is their love for micro-moments, like...

    Unwrapping Gen Z holiday shopping statistics: 2020 edition

    We don’t need to tell you that 2020 has been different than any other year (in our lifetimes, at least). As the year goes on, and milestone after milestone...

    Gen Z brands, your shoppers want contactless purchasing options

    From checkout-free stores to digital wallets, COVID-19 has accelerated the need for alternative payment methods that align with Gen Z spending habits. Gen Z...

    Mind your Ps when marketing to Gen Zs

    Many marketers still live by the four Ps of marketing: price, product place and promotion. But those who market to Gen Zs need to add another fundamental P...

    BrandZ we love: Beats by Dre

    Beats by Dre’s artful embrace of Gen Z values and transparency around who they are—and aren’t—has ranked them among Gen Z’s favorite brands. Here’s a...

    Are you one of Gen Z’s favorite brands? You can (and should) be.

    Being one of Gen Z's favorite brands is more than just a title—it's a ticket to lifetime loyalty and $143+ billion in spending power. But it'll take more...

    BrandZ we love: Girlfriend Collective

    Girlfriend Collective is a sustainable and ethically-made activewear line, and it happens to be one of Gen Z’s favorite brands. From their transparency,...

    How influencers shape Gen Z values and purchasing decisions

    Marketers, you’ve probably heard about or worked with influencers, but do you know just how impactful—or potentially detrimental—they can be to your brand?...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.