It’s safe to say the rise in the cost of living has bitten a sizeable chunk out of students’ food and drink budget.
Student food bills have increased by £591 since 2021, and food inflation was measured at a whopping 19.2% in March 2023—the highest level since August 1977. Yikes.
In the last two years, the spending gap between dining in and eating out has shrunk— so with less financial incentive to eat at home, students can more easily be tempted to opt for a bougie burger over a microwave meal.
After a long day of lectures, 64% of students dine on evening eats like fast food, takeaways and restaurant meals at least once a fortnight. Gen Z also love grabbing their oat chai or matcha latte on-the-go, with 58% splurging on breakfast, lunch and coffee at least once a week. In fact, Starbucks reigned over their competitors in our favourite coffee polls; 1 in 3 voted Starbucks as their favourites, whilst Costa came a close second, with 29% of students opting to grab their coffee fix there. Meanwhile, Caffé Nero and Pret were only picked by 9% and 8% of students respectively.
For student-savvy businesses ready to tap into this hungry demographic, there’s one key way to win their hearts (and stomachs): delicious discounts. Gen Z are always on the hunt for the best bang for their buck, so repeat offers and loyalty programmes at student-friendly locations are crucial.
Hungry for help?
With 1248 brand engagements every hour and 1400+ orders every day, UNiDAYS are number one in students’ eyes (and stomachs). Don’t miss out: connect with 29m+ verified members now with the help of our student-savvy experts here at UNiDAYS.
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