Gen Z, the individuals born after 1995 who currently flex $143 billion in spending power (make that $829 billion if you include what their families spend on them), are doing just about everything differently than their Millennial predecessors, and that includes dining out. UNiDAYS surveyed 1,893 Gen Z college students in the U.S. to give you a breakdown of Gen Z’s eating habits. Here’s what we found out:
Marisa Allan, a Gen Z expert and VP of Innovation at UNiDAYS, sat down with Meg Hall from NCR to discuss all things marketing and Gen Z. Here are some of the tips and strategies she's developed for navigating this hard-to-engage audience.