Luxury fashion continues to be one of the fastest growing markets for Gen Z spending power in 2023. Whether it’s flexing on their mates with the latest...
The scent of pumpkin spice is lingering in the air. The sound of Mariah Carey is growing louder in the distance. The countdown is officially on.Black Friday,...
Streaming is Gen Z's lifeline, with 99% of students tuning in monthly. But these loyal streamers aren't easily swayed, making the battle for their subscription...
99% of Gen Z tune into a music or TV streaming service monthly, and their loyalty is off the charts for the platforms they're vibing with.To flip Gen Z’s...
Gen Z first-years are storming the back-to-campus retail scene with shopping carts at the ready. Be it homeware, tech, or beauty, they’re gearing up to out-buy...
Wake up and smell the espresso, retailers.
Our research drops a truth bomb - 40% of UK and US students are already scoping out their essential buys, double...
A new report by UNiDAYS reveals how students buy their tech - including researching online, the amount they spend and the main drivers behind their purchases.
Sustainability and being a conscious consumer are key concerns for Gen Z. If you want them to know your brand is on the same page, conduct a greenwashing gut...
Gen Z could use their stimulus checks on cool gear but they’re not. Instead, many plan on saving or investing the funds. Here's everything to know about this...
Marisa Allan, a Gen Z expert and VP of Innovation at UNiDAYS, sat down with Meg Hall from NCR to discuss Gen Z habits and traits. Here are some of the tips and...
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