GZI BG 2-1

Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    Spring Break 2021 predictions for Gen Z

    Like everything else this past year for Gen Z, spring break is going to look a lot different in 2021. Here are our top predictions for how Gen Z will try to...

    All the Gen Z statistics you could ever ask for, right at your fingertips

    No matter your interest in Generation Z, here’s a list of crucial Z statistics you won’t want to miss.

    Marketing to Gen Z: What brands should know and expect

    Gen Z is growing up. In 2020, brands can count on values-driven messages and some tried-and-true delivery mechanisms to reach this powerful and large group...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.