Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Gen Z Fashion

    This is the pre-loved messaging Gen Z wants to hear

    Pre-loved fashion is a vast category, incorporating clothing that’s vintage, designer or from the high street. 

    It’s also a vast opportunity, standing to grow...

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    Gen Z Fashion

    What is Gen Z's dream pre-loved shopping experience?

    What do Patagonia, Levi's, REI and Lucy & Yak all have in common? 

    Yeah, they sell bangin’ clothes. But they also have clever buy-back schemes, which are...

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