oldcorpsite-zmaze-dark-2

Gen Z Insights

Your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

Subscribe to Blog

Marketing done right: As told by a Gen Zer

by Alexus Smith
    Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.

    Vibe check: We asked Gen Z how they’re feeling about the holidays

    Over the past several months, UNiDAYS has conducted ongoing surveys among Gen Z students to get their insights and track any changes on topics ranging from...

    As a Gen Zer, I’ve seen my fair share of the good, the bad and the cringeworthy marketing tactics. Understanding us is by no means a simple feat, but here’s three examples from brands that have passed marketing to this Gen Zer with flying colors.

    Let us do the marketing for you

    In the age of Snapchat and Instagram, creating curated experiences is everything. We flock to pop-up events with immersive environments and selfie-perfect settings. Almost 100 percent of the time, I have my phone in tow showcasing my experience with thousands of others across social. We literally do the work for you, just give us a platform. Take Winky Lux, for example, who executed this flawlessly with the launch of their New York City experience store. It came complete with fantasy-like rooms, a matcha zen garden and mini coffee bar giving customers the perfect opportunity to mix and mingle with their product.

    Marketing done right: As told by a Gen ZerRelaxing at the Winky Lux Experience

     

    We love digital… but we’re also into traditional media, we really are!

    It’s ironic that a generation built on technology would still value traditional ads, but we do, if you do it right. Authenticity is huge, and some studies boast that 58-percent of Gen Z-ers prefer traditional media with a humorous touch. I’d have to agree with that.

    Download our report, Gen Z: Decoding the Digital Generation, and see  why you  can’t take one-size-fits-all approach with Gen Zs.

    Some of the most impactful advertisements I’ve come across are the witty spreads that I run into on the subway. Seamless’ New York subway campaign and it’s snarky, yet addictingly relatable references were always the favorite part of my morning commute. You can guess where I ordered dinner from later...

    You have eight seconds to capture our attention

    Attention spans only get shorter, so be ready to get your point across quickly. Steer clear from abusing hashtags and emojis and try short and sweet clips. Glossier excels at creating sticky Instagram content including six second videos highlighting product, influencer selfies and lifestyle still shots.

    Bottom line: get to know us before you start marketing to us

    In order to capture our attention and get us to be your ambassadors; your brand needs to figure out how to talk our talk and walk our walk. We don’t fit into a mold, crafting a social campaign won’t necessarily work. It’s not that simple. Get to know us and you might be surprised at what you find.

    For more information on Gen Z technology habits read the Ad Age report: Decoding the Digital Generation.

      Learn more about the UNiDAYS self service platform

      YOU MAY ALSO LIKE

      This Black Friday, Gen Z values shift toward tradition and safety

      Gen Z might be a digital-first generation, but they have an old soul. One of the most surprising Gen Z characteristics is their steadfast love for traditions,...

      Mind your Ps when marketing to Gen Zs

      Many marketers still live by the four Ps of marketing: price, product place and promotion. But those who market to Gen Zs need to add another fundamental P to...

      How influencers shape Gen Z values and purchasing decisions

      Marketers, you’ve probably heard about or worked with influencers, but do you know just how impactful—or potentially detrimental—they can be to your brand?...

      Exploring Gen Z alternatives to university and what they mean for brands

      Gen Z was forging its own path even before the pandemic hit. Now, the global crisis presents a new and unexpected fork in the road: whether or not to attend...

      Get Gen Z Insights straight to your inbox

      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.