The scent of pumpkin spice is lingering in the air. The sound of Mariah Carey is growing louder in the distance. The countdown is officially on.Black Friday,...

Streaming is Gen Z's lifeline, with 99% of students tuning in monthly. But these loyal streamers aren't easily swayed, making the battle for their subscription...

99% of Gen Z tune into a music or TV streaming service monthly, and their loyalty is off the charts for the platforms they're vibing with.To flip Gen Z’s...

Gen Z first-years are storming the back-to-campus retail scene with shopping carts at the ready. Be it homeware, tech, or beauty, they’re gearing up to out-buy...

Wake up and smell the espresso, retailers. 

Our research drops a truth bomb - 40% of UK and US students are already scoping out their essential buys, double...

£22bn ($26.88bn USD). That’s the spending power of the Gen Z student population in the US. For the UK student population, it's £4.17bn ($5bn USD).

But what...

First-year students are spending more money than their senior-year counterparts ahead of the new academic year. That’s according to recent UNiDAYS research...

Gen Z students have plenty to look forward to ahead of the new academic year, like meeting fresh faces, expanding their knowledge and, of course, partying...

Following the pandemic disruption that has affected us all over the last 20+ months, there is hope that next year will better resemble ‘normality’ - not least...

UNiDAYS have shown how brands can change their menu, deals and ingredients to appeal to Gen Z to get them through the doors and spend their money.

During the past 18 months, Gen Z has been on a trip to Flavortown – in their own kitchens. As they re-enter the physical world, they're looking forward to...

2020 is a year for the record books, and with the holidays behind us, it’s time to look forward and create new strategies for engaging Gen Z in 2021. 

How the 2020-21 academic year started is not how it’s going. What brands should know about where Gen Z’s head is at.